siladityagupta@onlinemarketing

  Display Campaigns to Demand Gen Campaigns (Google Ads) Introduction Google is gradually retiring standalone Display Campaigns and moving advertisers toward Demand Gen Campaigns . The goal is to help advertisers reach users across multiple Google-owned platforms such as YouTube, Gmail, Discover, and the Google Display Network (GDN) through one campaign type. Demand Gen campaigns use Google's Artificial Intelligence (AI) and automation to improve campaign performance and increase conversions. Simple Flowchart (Campaign Migration Stages) Stages What Happens Action Required Stage Google announces Display Campaign migration Learn the new Demand Gen format Stage 2 Migration tool becomes available (June 2026) Review existing Display campaigns Stage 3 Create new campaigns using Demand Gen Build new campaigns in Demand Gen Stage 4 O...

Smart Targeting Helps Counter Negative Sentiment Posts - How To Use The Meta (Facebook / Instagram) Algorithm for ORM (online Reputation Management) to counter a high velocity and high engagement negative sentiment post on a person, brand, product, service etc in social media especially here I refer Facebook / Instagram (META) beyond emotions and just discussion and engaging in communication about the event the past events etc there is something actionable that can be done based on the logical view or algorithm and use the logic and algorithm to advantage. Some very important pre-conditions  The brand, product, service etc planning to counter it through logic and algorithm needs to have a reasonably good existing reputation through various reputation scores online. There has to enough positive sentiment engagement, mentions as per social listening.  The counter plan must include just not 1 positive sentiment post but atleast 3-5 posts that are connected, may not be through top...