Ecommerce Site Product Listing - Start with the best practices like top sellers

A detailed and asthetic Ecommerce product listing can help us to achieve good engagement and sales. Ecommerce marketplaces have options for various product details in text , image and video uploads to reduce the gap between online and physical stores and help people perceive the quality, utility and other product attributes in a more tangible way without touch and feel.

Visuals and Aesthetics 

Q: What kind of images should I use in my product listing?  

A: Use clear, high-resolution photos and videos that show your product from different angles and in real-life use.

Q: How do I make my product page mobile-friendly?  

A: Make sure your page loads fast and looks good on phones. Keep buttons and text easy to tap and read.

Q: What layout works best for e-commerce listings?  

A: Use a clean, simple design that helps shoppers find info quickly. Highlight key features and keep clutter away.

Q: Where should I place the “Add to Cart” button?  

A: Put it in a clear, visible spot — above the fold and easy to tap. Make it stand out with color or size.

Content and Copy

Q: How do I write a good product title?  

A: Use keywords and keep it clear. Say what the product is, who it’s for, and what makes it special.

Q: What should I include in the product description?  

A: Go beyond features. Share materials, sizes, how to use it, and why it’s great. Tell a mini story if you can.

Q: What details should I never skip?  

A: Always include price, discounts, stock status, shipping info, and return policy. Be honest and clear.

Optimization and Trust

Q: How do I make my product show up in search results?  

A: Use keywords naturally in your title and description. Research what buyers are searching for.

Q: Why are customer reviews important?  

A: Reviews build trust. Positive feedback helps new buyers feel confident about their purchase.

Q: What is structured data and why should I use it?  

A: It helps search engines understand your product and show rich results like ratings and price.

Q: How can I create urgency in my listing?  

A: Mention low stock, limited-time offers, or fast-selling items to encourage quick action.

Extra Tips for Better Browsing

Q: How do I make product info easy to scan?  

A: Show price, ratings, and stock clearly on the product grid. Use bold text and icons if needed.

Q: What filters should I offer on category pages?  

A: Let users sort by price, rating, newest, or best-selling. Make it easy to find what they want.

Strategic Insights by Siladitya Gupta - Digital Marketing , Analytics, Data Driven Strategies Since 2007. Gen AI Since 2024.