Want Smarter Ads That Actually Work? Combine These 2 Location Targeting Tricks Like a Pro

 If you run ads—or make decisions about where they show up—this is for you. Whether you're a local business owner or a digital marketer, understanding how to combine two simple ideas can seriously boost your results. Let’s break it down in plain English.



1. Radius Targeting: Show Ads to People Near You


What it is:  

Imagine drawing a circle around your store or event on a map. Anyone inside that circle sees your ad. That’s radius targeting (also called geofencing). It’s perfect when location matters.


Real-life examples:

- Coffee shop special: Show a “Buy 1 Get 1 Free” ad to people within 1 km at 11:30 AM.

- Event buzz: Promote your booth to people near a trade show venue.

- Local services: A plumber targets ads to homes within a 5 km service area.

- Smart bidding: Pay more to show ads to people just 500 meters away, and less to those farther out.


2. Euclidean Distance: Find People Who Act Like Your Best Customers


What it is:  

This one’s behind the scenes. Think of every customer as a dot on a graph based on things like age, income, interests, and what they’ve bought. Euclidean distance measures how similar two dots (people) are.


Real-life examples:

- Smart segmentation: A skincare brand finds that its best buyers are women aged 30–40 who shop online at night. It groups similar users together for targeted ads.

- Lookalike audiences: A fitness app finds people who behave like its top-paying users—even if they’ve never heard of the app before.

- Beat the competition: A restaurant sees people visiting a rival burger joint. It targets them with a “Try us instead” ad when they’re nearby.


The Magic Happens When You Combine Both


Here’s how pros do it:


1. Find your best audience (Euclidean distance):  

   A sportswear brand analyzes data and discovers a high-value group: “tech-savvy urban joggers.”


2. Target them where they are (Radius targeting):  

   They run ads near jogging parks, gyms, and tech hubs in big cities—places this group hangs out.


3. Result?  

   More clicks, more sales, less wasted money. Because the ads are both relevant and well-placed.


Takeaway


- Radius targeting = Where your audience is  

- Euclidean distance = Who your audience is  

- Together = Ads that feel personal, timely, and effective


Want to boost your ROI? Start thinking like a data-savvy local. 


Strategic Insights by Siladitya Gupta - Digital Marketing , Analytics, Data Driven Strategies Since 2007. Gen AI Since 2024. 


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