competitor keyword use in google advertisement - quick read practical working insights
Using competitor keyword in google search ads and google display advertisement is a common practice among many advertisers. SEO and online marketing experts and online ad setters along with other management people in the organization usually comes across some questions that creates confusion in their mind on how to go about, the consequences, impact and result of doing competitor keyword targeting advertising. Quick Read - Competitor keyword use in google ads 1) Competitor Keyword in Ad Set: Using competitor keyword or competitor name in set-up keywords is okay. We can use it as on till August 2021 till google do not change their policy on this issue. 2) Must not use: We must 100% refrain from using the Competitor name on creative, ad set text sentences that are visible . Trademark issues. 3) Must not use: We must not use competitor particular feature or unique feature o...